147 – Prospettive di domanda ed offerta di benessere multidimensionale

Abstract

The paper is aimed at proposing a different perspective over the traditional CSR approach. In particular the idea is to analyze the corporate social and environmental value production, beyond the economic one, through the lens of the Italian BES (Equitable and Sustainable Well-being).

The idea finds its roots in the need of integration between two sides of the same coin: on one hand the well-being measurement and the beyond GDP debate, and on the other the CSR measurement frameworks.

As a matter of fact, in order to think a business no longer based on the sole economic dimension but on the multidimensionality of well-being, firms supply and consumers demand would be organized according to the same multidensional paradigm: in this way a new shared language can be drawn.

To this purpose we have remapped the standard ISAR, GRI and ISTAT-CSR ManagerNetwork indicators over the common denominator of the BES dimensions. The investigation allowed us to shed a light over possible RSI weaknesses in order to build up a theoretical basis for the well-being measurement on both the demand (individual well-being) and supply side (corporate well-being production).

Key words: Multidimensional Well-being, Corporate Social Responsibility, BES, Sustainability